The phenomenal box office numbers of the latest MCU film, Spider-Man: Brand New Day are dripping down to 2023’s Spider-Man 2 as well, resulting in a huge boost in sales for the game as according to data from Alinea Analytics, Insomniac’s Spider-Man 2 has sold a whopping 316,000 copies since Brand New Day had launched, generating $11 million more in terms of revenue across PlayStation 5 and Steam in less than two weeks. Rhys Elliott has said that Marvel’s Spider-Man 2 has now sold a total of 18.2 million copies, with 92% of those being solely on the Playstation 5.
“This is one of the clearest transmedia halo effects we’ve ever measured,” Elliott said. “And it’s still an untapped opportunity. Right now, these lifts happen mostly by accident. Brand New Day landed almost three years after the game. Imagine if a platform holder or publisher managed to align a major game and a major film. If only dev timelines and delays weren’t so hellish…”
“Movie and especially game development cycles are notoriously unpredictable, and syncing two multi-year, multi-hundred-million-dollar productions to swing in together is a logistical nightmare.
“But for the handful of publishers making movies AND games in the same IP, surely one of these has to line up. I’d kill to see that impact.”
Developer Insomniac Games had also added whole new suits in Spider-Man 2 based on Marvel Tokon: Fighting Souls and Spider-Man: Brand New Day, making your web-swinging experience feel closer to the aesthetics of the game and the new film. The Brand New Day suit resembles the classic Spider-Man suit in many ways including a vibrant red-n-blue color scheme while putting some new variations in detail, geared for the latest big-screen incarnation of the iconic webslinger.
The movie-themed suit blends more seamlessly with the game while the Tokon suit is more of an unexpected surprise with it’s cartoonish art style and animated textures, making the overall experience feel more like watching a Saturday morning Spider-Man cartoon. Both suits offer plenty of value while being totally free of cost and if you’re wondering, no you don’t need to pre-order Tokon to get it.
