Xbox is currently going through a massive restructuring process that has resulted in mass layoffs and has seen a total of 1600 staff losing their jobs two weeks back and 3200 employees scheduled to be let go by the end of the current fiscal year. And according to the latest Earnings Report from Microsoft, the total revenue of Xbox has also sharply declined in the last quarter, by 10% from the same quarter a year earlier. Moreover, hardware revenue has also decreased by 13% in the quarter along with total-year revenue of Xbox down by 5% compared to the previous year.
But despite the tough times for Microsoft’s gaming division, Xbox CEO Asha Sharma has told all staff that the brand has the potential to reach more than a billion players each day and should be at the halfway point of hitting the ambitious target by 2030. Sharma has sent a memo (as reported by CNBC), which provided details of the highly ambitious plan for the future of Xbox and has also outlined how they aim to reach there.
Sharma said that following the current ‘Reset’ of Xbox, the brand aims to become “one of the few companies that entertains more than a billion people each day and gives everyone the opportunity to create and connect.”
“I know we can achieve this goal,” she wrote, “Xbox has many of the most beloved franchises in entertainment history, talented studios around the world, and we will return to growth in 2027.”
Sharma added: “By FY30, our ambition is to be halfway to our long-term daily-player goal with sustained double-digit growth in players and engagement and industry leading margins,” she said.
The CEO also hinted on how they want to achieve the ambitious goal in due time: “We will build long-term plans for our biggest franchises across film, television, consumer products, sponsorship, live experiences, and form new partnerships globally, including China.”
While it’d be interesting to see how they move forward with their goal, the memo is pretty much guaranteed to boost the overall morale for all staff at Xbox following the ongoing restructuring and layoffs.
