In a recent interview with Bloomberg, the CEO of Take-Two, Strauss Zelnick has shared insights on the changing development process in the current era of gaming, which is set to take advantages of AI in order to accelerate different parts of the processes and cut down on overall costs. He admitted that massive investments are best reserved for “massive blockbusters” which are “super hard to do,” although the publisher’s upcoming open world juggernaut GTA 6 is expected to surpass every single blockbusters ever made and then some.
“We certainly can’t deal with exponential growth–we probably can’t even deal with linear growth–in production costs,” he said. “So everyone puts pressure on everyone, ourselves included. But on balance, we want to make bigger hits, and we’re prepared to take appropriate risks to do so.”
Zelnick has said he wants their company to be the “most creative, innovative and efficient” where the latter two qualities will allow them to “continue to do great things while managing costs.”
He also stated that Take Two is looking into AI for meeting those objectives, while at the same time making sure that their core values remain intact.
“Certainly, our bet is not going to be to give consumers less. Our bet is not going to be make games lighter, shorter, worse,” he said. “I’m hopeful that we can create more efficiencies with technology. We’ll see.”
Zelnick hasn’t given away any specifics regarding the much discussed price of the upcoming GTA 6, although he has stated that it was an “expensive” game to make, which would be quite an understatement for obvious reasons.
Certainly the most awaited videogame of all time, Rockstar’s upcoming open world behemoth GTA 6 will only release on the consoles at launch with a possible PC version sometimes in the distant future, as done by it’s predecessor GTA 5.
GTA 6 is slated to launch for PlayStation 5 and Xbox Series X|S on November 19, 2026.
