The new military shooter of Electronic Arts and Battlefield Studios, Battlefield 6, has launched a limited-time trial for free multiplayer gaming. This trial is to take place on all major platforms—PC, PS5, and Xbox Series X|S—from November 25 to December 1. This awkwardly timed offer presents potential players, who hadn’t purchased the title yet, a chance to witness the core action of the game, now almost two months into its launch. The game has proved its market power by outdoing the 24-hour player counts on Steam for its rival Call of Duty: Black Ops 7 almost immediately after launch.
For free access, players will get a small taste of the full experience, with three multiplayer maps and five game modes – as reported by VGT Gaming News. The key focus here is the regular multiplayer experience, excluding the separate REDSEC battle-royale mode, which has been embraced by the community since many members feel that the objective-based large-scale combat of the base game is much preferable to the battle-royale alternative. The possibility of the trial being patched by the updates of November 18 remains to be seen, although it should be a close representation to the current live service.
Battlefield 6 has had its share of turbulence early on despite good sales and a dedicated user base. Initial reports and player feedback indicated issues being worked on by the developers, ranging from concerns about the limited variety in map sizes to something about which people feel weapons and gadgets need further balancing and cheating and anti-cheat implementation issues being rampant. Bringing in a limited-time duration trial may also be an intelligent approach to hook some on-the-fence consumers in during the holiday season and provide a significant player count for testing and feedback ahead of some bigger predicted content updates.
As the live service for Battlefield 6 matures, the developer’s commitment to support is fast becoming the establishment of the game into the extremely competitive first-person shooter industry. In competition with mature franchises and the likes of ARC Raiders, the free trial sends out a strong signal that the team is keen to propagate its audience and strengthen existing dedication while attracting future participation. The success of this will undoubtedly be a consideration in long-term strategies for maintaining player retention.