In a recent interview with CD Projekt RED’s AnsweRed podcast, co-founder of CD Projekt, Marcin Iwiński along with joint-CEO Adam Badowski, has offered lots of insights on the studio’s future directions in terms of the videogames they’re currently making, introspection on the many acclaimed titles that have come out of the studio such as The Witcher series of games and many more. Developer interviews like these are always a treat to read or listen to, so if you’re a fan of the Witcher games, you shouldn’t miss out on this interview.
During the interview, Iwiński stated that even though they’ve felt tempted into doing wholly different styles and genres of videogames, they know that Open World Narrative driven RPG’s are what they do best.
“One more important thing which we learned over the time, and I think Adam will totally agree, [is] […] we’ve learned that we have to be razor-sharp focused,” Iwiński stated. “We cannot do so many things we would love to do — we are tempted to do. We tried and it didn’t work out. We have to focus on what we are good at, and really put 100% into it.
“That’s why we switched from a single project company to the multiple project,” Badowski said. “But everything is in our strategy. We’re gonna develop AAA RPG, open-world narrative-driven games and this is our, let’s say, niche. So the focus is there.”
Iwiński elaborated, “It sounds so simple” . “When you’re growing, it’s hard because there are all these temptations and ‘these people are doing this stuff online, and it’s so cool and we love to play it,’ and you think okay, no, let’s take a deep breath and come back to what we’re doing. Because if we spread ourselves too thin, we’ll not deliver.”
Clearly, this laser-focused approach to videogames is what makes CD Projekt such an accomplished developer in the industry and have made The Witcher series of games so much memorable and iconic. Their most acclaimed title, The Witcher 3: Wild Hunt has confirmed to have sold over 60 million copies and it can move even more numbers in the coming years.
