Starting August 15, Microsoft will raise the prices of its Xbox Series X and S consoles in Japan. The cost for the Xbox Series X will jump from ¥54,978 to ¥59,978, while the Xbox Series S will increase from ¥32,278 to ¥37,978. Microsoft explained this change as a response to market dynamics.
After evaluating the market condition in Japan, we decided to adjust the price of Xbox Series X and Xbox Series S, said Microsoft. They emphasized their commitment to delivering a premium gaming experience despite the price hike.
This decision follows Sony’s earlier move to increase PlayStation 5 prices in several regions, including Japan. Analysts suggest this trend may be driven by rising production costs and supply chain issues.
Gamers in Japan will soon face higher costs for new Xbox consoles, impacting their purchasing decisions. The pricing shift might influence holiday sales, as gamers weigh options between Xbox and its competitors.