The WWE 2K franchise is one of the most highly successful (both commercially and critically) sports franchises ever made but according to Take-Two CEO Strauss Zelnick, the series has not been even close to it’s full potential which could easily see it grow to twice or thrice of the size it’s right now.
In the company’s latest financial report, Take-Two has stated that WWE 2K26′ “recurrent consumer spending” is up 20% year-over-year and more than 85 million matches played over it’s predecessor, which is an increase of 7% compared to WWE 2K25. And while those numbers are sure to grow even more in the coming months, the CEO of Take-Two has stated that the entire WWE 2K franchise could be even bigger than it is now as developer Visual Concepts “always wants to do better.”
“We’re very proud of Metacritic score, we’re proud of how the title performed,” Zelnick said. “We have great partners at TKO led by Nick Khan. And of course everything related to WWE continues to grow. The team over there is just crushing it. So we’re thrilled to be in business with TKO and WWE.
“I do think there’s ongoing opportunities to improve the quality of the game. I do think that we can give consumers more of what they want. And I know our team at Visual Concepts always wants to do better. We’re never in the business of patting ourselves on the back. We believe that arrogance is the enemy of continued success. And I think that title could be double or triple the size that it is as long as we delight consumers, and as long as we give them something new and not expected that’s consistent with the brand that they love. That’s our job.”
Next year’s installment in the franchise, WWE 2K27 has already been confirmed with a possible release date of March 2027.
