The current memory shortage which is making GPU prices skyrocket throughout the industry is expected to last quite a bit longer, according to NVIDIA’s CFO Colette Kress. Due to the exponential increase of generative AI and other related technologies, AI data centers are currently buying in bulk and hoarding memory and storage chips and thereby giving rise to steep increases in prices for all of those components in general. This has also resulted in an unfairly high spike in price for most PC parts in 2026 which makes upgrading your gaming rig a nightmarish experience at this point in time.
And during an investor call after the release of their quarterly earnings where it’s revealed that the company has a record growth following their Q4 earnings for fiscal year 2026, the NVIDIA CFO was asked if there is a possibility for a continued year-over-year growth at the next fiscal year. In response, she said that the company expects things to be “very tight”, at least for the next couple of quarters.
“We do believe for a couple of quarters, it is going to be very tight. If things improve by the end of the year, there is an opportunity to think about what that is from a year-over-year growth [angle], but it’s still too early for us to know at this time, and we’ll get back to you as soon as we can,” she stated.
It does sound alarming and indicates prices could go even upwards from here this year and so it’s clearly not a good time for upgrading any of your PC parts, at least till things start to settle down.
It was also known that NVIDIA is planning not to release any new graphics cards this year which includes the Super series of cards from the RTX 50 series. Moreover, the company also intends to cut down production of the current 50 series of cards due to the ongoing shortage, which could effect the mid-tier cards more than the upper-tier GPUs.
