In a recent interview with Variety, Take-Two CEO Strauss Zelnick has said that Rockstar will be announcing the price of GTA 6 “in due time”, while also elaborating the general pricing policy of the company and how it applies on a large scale in the current era of the gaming industry.
“So now that announcement will come from Rockstar in due time,” he stated.
“Our goal always is to deliver more value than what we charge, so we’ve had variable pricing at the company forever. As you know, the approach of the industry is to launch at a premium price, sometimes with special editions, and over time, typically to reduce the price to enhance the overall size of the market. We do the very same thing. I think, probably more than most, we’re highly focused on making sure that the experience is great, not just because the game itself is great, but also because consumers have paid a fair price for it.”
Of course, the value of GTA 6 is always going to be sky high, to even put it mildly which means it’ll certainly be worthwhile even if it arrives at a higher cost, which is what several analysts indicate as they expect the base game to have a $80 price tag. And while some would even go as far as to say that a $100 price for the game is also a possibility, others would point out that it may indeed turn out to be a bad move for the game. Not to mention that titles like GTA 6 would always ensure it appeals to the largest gaming demographic possible so a higher-than-usual price tag could potentially alienate a large part of consumers that way, even at 2025.
As of right now, GTA 6 probably has even more hype behind it than what GTA 5 did when it came out over a decade ago, with both of it’s trailers breaking viewership records twice. This really suggests that upon release, GTA 6 could garner revenue that was previously unimaginable not just for a videogame but for any entertainment property in history.
Grand Theft Auto 6 will launch for PlayStation 5 and Xbox Series X|S on May 26, 2026.
