Recently, Take-Two Interactive CEO Strauss Zelnick shared his views on the public comments made by Gearbox Entertainment President Randy Pitchford about Borderlands 4. Pitchford’s remarks about the potential price of the much-anticipated looter-shooter sparked a strong backlash from the gaming community. Zelnick, whose company publishes the game, has now responded, explaining the relationship between the publisher and the developer.
Pitchford’s initial comments suggested that “real fans” would find a way to pay an $80 price for the game, leading to widespread criticism. This situation became more complicated when a collector’s edition was revealed that did not include the game. Although Borderlands 4 is now officially priced at $70, Pitchford has apologized for what he called a “misunderstanding.” The discussion around game pricing and the relationship between developers and fans continues. Zelnick’s response shows some understanding of Pitchford’s occasionally outspoken nature and highlights the publisher’s confidence in the product’s value.
In an interview with IGN, Zelnick acknowledged Pitchford’s controversial history but emphasized a strong personal and professional relationship with the Gearbox leader. His comment, “I love him to death,” indicates that the public controversy has not harmed the bond between the two companies. Zelnick also defended the publisher’s pricing strategy, stating that Take-Two is “always engaged in variable pricing” and believes that Borderlands 4 will provide great value at its final price. This viewpoint supports the company’s approach to market-driven pricing rather than one influenced solely by public opinion.
The incident underscores the delicate balance between developer transparency, fan expectations, and publisher strategy in today’s video game industry. While Pitchford’s remarks received immediate disapproval, the following clarification and Zelnick’s support help resolve the controversy. As Borderlands 4 nears its September 12, 2025 release, many will be watching its performance, with the pricing debate likely becoming a minor note in the game’s overall legacy.
