Embark Studios has officially announced a limited-time promotional partnership with fast-food chain Subway to bring exclusive cosmetic items and gear bundles to ARC Raiders across participating locations in the United States. Running from August 20 through October 26, the promotion grants players redemption codes for purchasing select menu items, including 6-inch sandwiches, Footlongs, wraps, and salads. The collaboration introduces the green-and-yellow “Subterranean Outfit”—complete with a sub sandwich strapped to the chest harness—alongside weekly rotating gear packages containing variant outfits and high-tier weapons.
https://x.com/ARCRaidersGame/status/2090423615846277598
The promotional schedule operates on an eight-week rotation, cycling through three designated reward bundles tied to existing character outfits such as the Astrolite, Nascosto, and Rawhide sets. Each code unlocked during a given week yields a specific bundle that includes weapons like the Renegade II, Canto II, or Osprey II, alongside utility gear such as Surge Shield Rechargers and Tactical Mk. 2 units. Embark Studios has advised players to consult the official weekly schedule prior to redeeming their codes, as redeeming multiple codes within the same weekly window can result in duplicate reward drops rather than fresh variants.
Community reception to the cross-promotion has proven decidedly mixed across social channels and official forums since the reveal. A significant portion of the player base expressed frustration regarding the regional restriction, as non-US players remain unable to claim the rewards through local purchases. Other players questioned the timing of a fast-food partnership, arguing that developmental resources would be better directed toward persistent technical issues and core quality-of-life adjustments following the studio’s transition away from large, monthly balance patches.
Despite the backlash over external promotions, Embark Studios continues to maintain a steady cadence of live-service updates and regional schedule tweaks for the ongoing Phantom Targets event. The team is currently building toward its next major content drop, the Frozen Trail update scheduled for October 8. Promised as the largest expansion to ARC Raiders to date, the upcoming update will introduce a new playable map alongside substantial systems changes designed to revitalize the core gameplay loop as the game enters its next season.
