Rockstar Games’ GTA 6 is coming out at a time when not just console gaming but the entire videogame industry is going through a tough phase, with rising hardware costs caused by the AI boom which has also made gaming much more expensive for everyone today. Both Sony and Microsoft have raised the prices of their consoles significantly which makes getting one for the upcoming GTA 6 not nearly as easy as it was even a few months back.
But if there’s ever a game that can withstand the current state of the industry while still managing to break and set new benchmarks for sales records worldwide, it’s none other than GTA 6 which is easily the most anticipated as well as eagerly awaited videogame of all time. And according to Take-Two CEO Strauss Zelnick, the higher costs of the Xbox and Playstations wouldn’t be able to put a dent on GTA 6 in any possible way, as he stated in a recent interview with IGN:
“In real dollars, the cost of frontline video games has declined materially in the last 30 years,” Zelnick said. “Frontline prices have not gone up very much even in the context of inflation. But from our point of view around here, what we can do to make a difference is always deliver an experience that is so much better than what people pay for, that they’re thrilled to buy our titles. Our job is to make the best entertainment on earth and that’s true across the board.
“If you give people what they want in the entertainment business, they will come out for it. But I am sensitive to the fact that so many people are facing economic challenges.”
Also, according to Take-Two’s forecasts, the potential install base for GTA 6 will likely increase from now, of course with it’s marketing campaign set to begin this summer, it’s impossible not to.
“We feel fine about the install base now,” Zelnick said. “Obviously we believe that there’ll be growth in the install base between now and the launch of GTA 6, partially related to the holiday season and normal growth, and console sales occurs around that time of year. And also we do think that GTA 6 will drive some growth.”
