The marketing campaign for GTA 6, easily the most anticipated and eagerly awaited videogame of all time, is about to kick off this summer and we may soon get a third trailer along with several gameplay videos showcasing the many elements of Rockstar’s upcoming open world behemoth. However, according to Take-Two CEO Strauss Zelnick, the marketing for GTA 6 will not be similar to that of it’s predecessor GTA 5, and will reflect “where audiences and attention is today”.
In a new interview with GI.biz, the CEO has provided some insights on the upcoming marketing for GTA 6 which, in all likelihood, could end up being as exceptional as the game itself.
“I’ve been asked by investors whether we need to spend marketing dollars given the scale of the intellectual property and its reach and the sentiment,” he says. “And the answer is of course we need to market it.” We should expect “a very significant broad based marketing campaign that reflects where audiences and attention is today,” which is to say it won’t resemble the approach taken for GTA 5 back in 2013. “13 years ago we were still buying network television. We won’t be buying a lot of network television.”
As summer is expected to start around June 21, there’s still at least a month from now and when the marketing campaign for GTA 6 is supposed to take off at the earliest.
In other news of GTA 6, Zelnick has also stated that the launch date remains unchanged for the game which means if all things line up as they are expected to, we don’t have to suffer yet another delay. In an interview with Variety yesterday, the CEO had this to say regarding GTA 6’s release date:
“I think reiterating November 19 as is a launch day today is probably a positive. I think we’ve been really clear that we’re releasing the title on November 19.”
