Todd Howard, the Executive Producer at Bethesda Game Studios, has shared his studio’s view on the rising use of Artificial Intelligence in video game development, describing it as a “tool.” In recent statements with Eurogamer, Howard, known for blockbuster franchises like The Elder Scrolls and Fallout, made it clear that AI is not meant to replace human creativity but to assist it. His remarks offer important insights from a key figure in the industry as debates about AI’s role in creative work intensify.
Howard emphasized that “creative intention is number one,” highlighting that Bethesda’s rich world-building is driven by “human intention.” He stated that the studio sees AI as a way to speed up their internal processes. He noted that they look at it as a means to help them work through some iterations more quickly. This approach focuses on improving and testing their existing tools for building worlds and performing quality checks. It is a notable difference from using generative AI to replace the efforts of artists and writers altogether. He stressed the importance of continuing to “protect the artistry” involved in game creation.
Howard’s cautious support comes amid heated debates within the publishing industry. Many developers have expressed real concerns about potential job losses. At the same time, players have shown skepticism. There have been notable incidents, such as a player getting a refund after alleging that generative AI was used in Call of Duty calling cards, and the Amazon Fallout TV series facing backlash for an early promo that contained AI-like errors. Even major platforms, like Steam, have introduced labeling rules for games that use AI, a policy that some rivals, including Epic, have openly contested.
As Bethesda works on the much-anticipated The Elder Scrolls 6, expected to release no earlier than 2027, the use of improved internal tools is likely to increase. While the studio seems to be experimenting with AI to enhance development efficiency, they clearly communicate that the future of their key franchises will depend on the creativity of human creators. Howard’s comments echo a growing belief that, at its best, AI serves as a utility for optimization rather than a replacement for the crucial work done by artists, designers, and developers.
