Electronic Arts is suffering some economical downturn based on what recently happened around the company. They didn’t expect this to happen but when a big community of gamers decide that enough is enough it often leads to some repercussion. Some people are starting to wake up at the bad practices many companies commit against them and they are clearly tired of being treated as some sort of cash cow. When gamers have to decide who to cut out from spending, the companies who provide the worst products are the ones that get hit by them, Electronic Arts got caught.
Electronic Arts needs to recover
We don’t know if they will be able to do so, the Saudi Arabia deal might have honestly destroyed any chance for them to recover. No respectable company wants to deal with that sort of negotiation, but Electronic Arts is far from being respectable. Focusing on “AI” is genuinely something funny, since its an admission of not even caring about selling something good in the first place. Alas, many companies don’t seem to realize that each time they do a bad move and fail to apologize properly they harm their valuable PR. Electronic Arts however, blames this failure on the College Football series.
Being transparent with people is very important, and they haven’t been transparent with anyone about how things will be done in the future. From the few bits of information they dropped things seem to look very grim for the reviled company that everyone hates. Being one of the first companies on popularizing microtransactions earns you a spot in gaming hell, and Electronic Arts will never get out from it. It is quite ironic that they dare having such a name and didn’t rebrand yet, because they don’t even care about art, or even electronics for the matter, they just care about inflating their own paychecks by churning out “AI” slop.
