According to Dead Space creator and industry veteran Glen Schofield, the Videogame industry is going through a tough time right now and needs some course correction in order to get into a healthy state again. On the opening day of Gamescom Asia x Thailand Show in Bangkok, the Dead Space veteran shared his ideas on fixing the industry and they involve incorporating generative A.I in larger capacities which could be controversial in many ways.
“AI isn’t here to replace us,” continued Schofield. “It’s here to make us faster, better, and more efficient. And AI is for all of us, it really is. It’s not just for directors and artists, it’s for writers and marketing execs.
“So, I think [games industry] executives, owners, founders… Let’s start training our people on AI. Start it as soon as you can. Who cares if I’m EA or Activision or Namco or whatever, we should be working together at least in training and training our people up. That would be a huge help because I know we’re going to start hiring people back again.”
Schofield has also offered suggestions to investors and other executives on what he believes will help the industry in the long term:
“Come on, investors and execs, let’s stop this madness,” said Schofield. “You want to make a AAA game for like eight million dollars? You gotta get your guts back again. If we start putting money into the industry again, we know it’s going to make money.”
“To me, you picked the wrong people to run the teams, to run the games, right? In my opinion [you need] a big, creative person who’s running it. And then you put people around to help with this and that. That’s the way I work these days, right? I still run my studio in ways but I have people to help now so I can be 100% or 98% on that. That’s what these games need. I saw some of the people that were chosen and they were really good people, but there’s no way they were ready to direct a game.”
He also wished for a return of E3 which had helped many developers, including himself tremendously in the past:
“I mean, come on. E3 is the granddaddy of them all. And I will tell you every single E3 that I went to made my games better. And I know there’s no formula to show a [return on investment] on that, [but] every game got better when you went there. You talked with your friends, you talked with colleagues, everybody’s thrilled to help you with the next technologies, or showing you mechanics. When the companies started going outside of E3 I knew this was the end, and I started boycotting those because [that] was not an industry that was working together, this is an industry that’s fragmented. And so now there’s no E3.”
