Rockstar Games has set a major goal for its upcoming title, Grand Theft Auto 6. The company believes it will be the biggest game launch ever in the video game industry. This ambitious expectation came to light in a recent job posting for a Lead Software Engineer at the company’s Manhattan office, first spotted by The Gamer. It shows the high stakes and confidence surrounding this eagerly awaited title. The internal memo indicates that the company aims not just for a hit, but for a cultural and financial event that will surpass all previous records.
The success bar is set very high, based on the game’s predecessor, Grand Theft Auto V. That game made over $1 billion in its first three days after release, eventually becoming one of the most successful entertainment properties ever. This kind of legacy is rare, and the lasting impact of GTA V over a decade, through re-releases and ongoing multiplayer content, creates a tough challenge for its successor. The company’s belief in the new installment’s ability to exceed these achievements highlights its size and potential.
Marketing efforts have been fairly low-key so far, but recent hiring activity suggests that a major global campaign is coming soon. This promotional effort will likely line up with the announcement of pre-orders, shifting the focus from internal development to a worldwide event. The game will first launch on consoles, with a PC version expected later, following the publisher’s usual strategy with its main titles.
The console release date of May 26, 2026, is crucial for this unprecedented launch. Historical data from previous Rockstar releases suggests that a mid-2026 console launch could lead to a PC version arriving in late 2027 or early 2028, assuming development stays on schedule without further delays. The company’s focus on the initial console versions shows its careful planning for the launch, aiming for a smooth and record-breaking debut.
