The gaming community is in a frenzy of anticipation for Grand Theft Auto 6 (GTA 6), the very much anticipated next title in the extremely popular open-world franchise. Releasing in the fall of 2025, a full 12 years since the previous main game, the hype has been building to a fevered crescendo. That was until a recent retailer listing threw cold water on the anticipation: the proposed retail price of the game.
One Swedish store charged GTA 6 an equivalent of about $115 USD, which is more than double the usual $70 cost of most new big-budget titles. This has raised outcry among gamers, with others worrying that the cost will be prohibitive. Though this listing is probably a placeholder, it supports speculation that Rockstar Games will sell GTA 6 for about $100 in the US.
An analyst’s report states that GTA 6 is likely to come at a premium price to the usual gamers’ expectation. According to the report, the report cites the colossal hype surrounding the game and its potential record-breaking sales as grounds for charging a premium price. The long wait, the massive popularity of the brand, and the reports of other video game publishers delaying their releases so as not to compete with GTA 6 all contribute to the feeling that Rockstar Games has a firm hand in determining the price.
Even at the high price point reported, most analysts indicate it won’t make much of a difference in sales. The anticipation for GTA 6 is gargantuan, and the game is going to be one of the biggest launches in history. Even at $100, it will be the year’s best-selling game, even though it first came out on PS5 and Xbox Series X. As Game Rant commenter wrote, “I don’t want to pay $100 for GTA 6, but I’ll do it if I have to.”
The piece also covers the bigger picture on the cost of games, including Nintendo Switch 2 game prices and possible Trump tariffs adding to costs. Whether GTA 6 or not, of course, actually does top $70 will remain to be seen, but the fact that it’s an option has brought about a different degree of attention for what is otherwise already one eagerly awaited debut.
