In a recent presentation on the state of Gaming in 2025, Epyllion CEO Matthew Ball has commented on the possible pricing of Rockstar Games’ Grand Theft Auto 6, easily the most anticipated game of the year, if not the entire decade. According to him, the upcoming gigantic hit could very well “re-establish packed video game prices after decades of deflation despite rampant cost growth.”
In the report, Ball has also mentioned that “some gamemakers hope GTA 6 will be priced at $80 to $100, breaking the $70 barrier and helping $50 titles to move up to $60, $60 to do $70, $70 to $80 etc.” He also stated that if GTA 6 is priced at $70, it would actually be the cheapest title in the whole franchise, if inflation is taken into account.
“Packaged game prices have never been lower in real terms than they are today — even though budgets are at all-time highs and player growth is stalled,” Ball presented in the report.
However, shortly after the presentation, Ball clarified on Social Media that he doesn’t actually think that Rockstar would release GTA 6 at $100, but would possibly go for a $70 price tag or may stretch it to $80.
“What I said is many in the market hope for $80 if not $99.99,” he stated.
Also, according to him a steep price hike won’t see any sort of backlash at all, citing the earlier rise in game prices which was met without much issues. He stated “the $70 bump from $60 in 2020 (which bought under three years of inflation control) was pretty without issue.”
It’s important to note that GTA 6’s massive projected revenue is up against it’s similarly sky-high development costs as well, which is currently estimated to be anywhere from high hundreds of millions to a whopping $2 billion. That’s the kind of title Grand Theft Auto 6 is, which is easily capable of selling a whole lineup of consoles by itself, for example the Playstation 5 Pro will no doubt see a considerable rise in sales courtesy of GTA 6.
GTA 6 is slated to release in fall 2025 on the PlayStation 5 and Xbox Series X|S. A PC version has not been announced so far.
