Game Science’s much-anticipated action RPG, Black Myth: Wukong, has joined forces with fast-food giant McDonald’s for a significant collaboration in China. This promotion coincides with the Mid-Autumn Festival, featuring themed items and in-store experiences. It marks a major marketing effort for one of the most notable Chinese-developed AAA titles.
The “Full Moon Market” event runs from September 20 to October 7. It will turn select McDonald’s locations into a celebration of the upcoming game. Customers in cities like Shanghai, Beijing, and Wuhan can visit participating outlets, where 42 restaurants across 14 cities will have a complete Black Myth: Wukong makeover. This partnership goes beyond decoration; it includes new menu items that reflect the game’s style, such as a unique black bun burger served in special packaging.
The collaboration also offers limited-edition merchandise. The highlight is a board game, set to release on September 30, featuring characters from the Black Myth: Wukong universe. Fans can also collect three character cards—Tian Ming Ren, Yang Jian, and Zhu Bajie—redeemable for a mobile phone sticker after October 9. Other promotional items include meal combos that come with a reversible themed robe and clothing accessories such as hats, t-shirts, and socks available for purchase.
This partnership between a well-known food chain and a major video game shows the commercial promise and cultural importance of Black Myth: Wukong. It is a bold move to build excitement and connect with a wide audience before the game’s launch. The promotion’s variety, from unique food items to collectible merchandise and themed locations, highlights the game’s significance in the Chinese gaming industry.
