In the new conference for video game executives which was part of iicon (Interactive Innovation Conference), the CEO of Take-Two Interactive, Strauss Zelnick has answered some of the most burning questions regarding Rockstar’s GTA 6 which is set to release this year and more. So if you, like most players out there, are hungry for any news that’s even remotely related to GTA 6, read on.
Although Zelnick didn’t give away the actual price of the open world behemoth, he did drop some hints that suggest the price may actually be lower than the super-high $100 or even $80 that’s currently rumored:
“Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery,” Zelnick said. “How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got.”
“If you look at it through that lens, that doesn’t make a whole lot of sense. But that isn’t the lens through which we look. Instead, we look at… how do we deliver something amazing, and how do we make sure that what people pay for it feels very reasonable.”
He also spoke briefly on what their ambitions were for GTA 6, which is mighty impressive:
“What we think about is making the most spectacular piece of entertainment on Earth, in history – and it’s a pretty daunting challenge. If we do that, and if we’re of service to our customers, then the upside will take care of itself.”
And then, he also dropped this line which indicates that there may not be any more delay and GTA 6 may indeed come out on it’s slated release date: “think a lot of people will be calling in sick on November 19.”
On a sidenote, he also suggested that there could be more from Rockstar’s L.A Noire which is a pretty exceptional title in their lineup of games:
“Broadly, we’re looking at doing something in the future with all of our intellectual property,” he said. “There’s nothing to announce on L.A. Noire specifically, and if there were, it would be Rockstar announcing it, not me. But in any case, with regard to our legacy IP, the teams are always looking at what we have and we’re always thinking about it. The question is, at any given time, do we have a team that’s passionate about working on that?”
