“It’s not like Nintendo’s leaving the mobile market anytime soon,” said Shuntaro Furukawa (the company president) during a recent Q&A session after announcing their finances. Mobile gaming is still a key strategy for Nintendo (1) in reaching audiences that its consoles can’t. After surpassing 900 million downloads across all mobile gaming apps, the Japanese company views this segment as essential to expand its most iconic franchises. However, they know that challenges remain. Although the future looks bright, they must continue to adapt.
If the question was whether Nintendo would invest more in mobile games, the answer from Furukawa was an emphatic yes. He emphasized that for Nintendo, the mobile platform plays a crucial role in introducing the company’s favorite characters and franchises to a larger audience. At the moment, it has three main mobile gaming titles: Super Mario Run, Fire Emblem Heroes and Mario Kart Tour, along with others co-developed (like) Pikmin Bloom and Animal Crossing: Pocket Camp.
However, that’s not the end of Nintendo’s mobile goals. In October 2024, Nintendo (also) launched Nintendo Music, a streaming service featuring tunes taken from decades of its games. Although it launched on both mobile and Switch, accessing it requires a Nintendo account and an active Switch Online subscription.
Furukawa admitted something that became more and more obvious: smartphones had become (or were becoming) the main gaming consoles for most players. For Nintendo, however, this is seen more as an opportunity than a threat. It has invested in plans for theme parks, retail stores and even film versions of its games.
With the Switch 2 set to be announced at a Nintendo Direct on April 4, it’s clear that the company is balancing innovation in traditional gaming while continuing to explore the mobile space. Although this could lead to new mobile game announcements in the near future, one thing is for sure: Nintendo isn’t leaving the mobile market anytime soon, because they see potential in it.
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